by Helen Walker
Internet bidding and live streaming will both be introduced to potential buyers at the 2016 Droughtmaster National Bull Sale to be held at the CQLX, over two days in mid September.
“Utilising the internet will provide buyers with the ability to bid on sale lots without having to leave home giving them a more efficent use of their time,” CEO of Droughtmaster Australia, Neil Donaldson said.
“The internet is the future for trading of all commodities and the Droughtmasters have partnered with Elite Livestock to take advantage of the latest in technology.
“We chose Elite Livestock as our partners for the National bull sale because they have a proven track record in this field, and can provide live streaming and live bidding on the one platform.”
“Potential buyers will be able to access photographs and videos of every lot lodged in an electronic catalogue along with a detailed veterinary assessment covering semen, sheaths, and feet which will give them confidence to buy sight unseen.”
The streamed vision and audio will also allow people to be viewers at the sale and have a ‘live’ connection to the sale as it unfolds through the selling ring.
Mr Donaldson said this latest initiative for the Droughtmaster National Bull Sale adds to the list of “firsts” for the national sale committee.
“The National Bull Sale was the first to introduce compulsory bull breeding soundness evaluations, mandatory semen testing, and ultrasound scanning of every lot,” he said.