Vendor Advertising Details

WEBSITE:

This website is to be 'The One Stop Shop' for all sale matters. As vendors, please keep an eye out for updates.

A change from last years layout of 'bull preview'.

Bull photos will be uploaded Free Of Change by the society office.
The 'bull preview' will be displayed as the ABRI Catalogue in Lot Number Order.
A seach via vendor can also be compiled once the catalogue is opened.
The bull photos will stay on the ABRI site for life.

Vendors are encouraged to avail themselves of this excellent marketing opportunity. Visitor traffic last year surpassed all previous records.

If you would like your bulls added to the site but are not confident in taking photographs, maybe a fellow breeder with expertise in this area can assist.

SALE CATALOGUE ADVERTISING: click here to download the advertising form

DN SALE MAGAZINE:

22,000 copies will be distributed as follows:

3300 going by addressed mail to the society's mailing list which includes past buyers.
16,000 will go as unaddressed mail to mail runs in Beef Producing areas.
Balance distributed by agents.

This years Magazine is a big step forward for the sale, being the first facet in a whole new window of advertising opportunity and promotion.

The buyer response to Questionaires last year indicated buyers considered the magazine and website a valuable point of introduction to bulls on offer, particularly influencing whether they attended our sale or another.

All bookings, billing and ad copies will be handled by the society office.

A discounted rate applies to ad space booked and accommpanied by 50% deposit by close of nominations.

What If I Can't Build My Ad?

Paul Aikas of Design Evolution in Toowoomba has been engaged to produce all graphics and print advertising for the sale. With an investment of $100 - $130 you will surely be happy with the end result. You will need to send Paul the photos and jot down the points you wish to make in the ad. (Cost will be dependent on the quality of your input).
If you require Paul to build your Ad, contact the society office for futher details and a Draft Ad Form.
Paul will be available for consultation during ad creation.

Booking Deadlines - July 1st - click here to dowload the Advert Specs for more info.

REMEMBER: To Contact Your Previous Buyers In Regards To Their Purchasers.

A transcript taken from the Droughtmaster Website with regards to 'Marketing' reads:

Your Responsibilities as a Seedstock Producer.

In summary, the responsibilities of seedstock breeders include the following:

A. Honesty and integrity. A reputation for honesty and high integrity is the most

important attribute for a long-term involvement in the seedstock industry. It is

important to record information accurately. Don't guess or make false claims

about the performance of your animals.

B. After-sales service. If you want to stay in business, look after your customers.

Follow up on the performance of your cattle and monitor the degree of

satisfaction of your customers. Provide a fair guarantee of the fertility and

soundness of your product. Decide how you are going to handle bull breakdowns

- if you are in business long enough, you will get some. Complete the paperwork

to transfer the animal with your Breed Society to it's new owner.

C. Provide accurate product description. This includes both pedigree and

performance information (eg. EBVs) Take the time to understand how GROUP

BREEDPLAN works and be prepared to explain to your customers how to

interpret EBVs, accuracies etc.

D. Quality Assurance. Use an outside person to assist with animal assessment. Cull

animals with unacceptable structure or fertility. Don't try to pass them on to

someone else. If they are not good enough for you to use, they should not be

presented to your clients.

Essentially, as a seedstock producer you are providing your customers with a "promise"

regarding the quality of your product. Unless your customers are satisfied that this

"promise" is kept (i.e. via subsequent progeny performance) you are not likely to obtain

their repeat business. In addition, your customers will expect that your "promise" will

include a guarantee of the soundness and fertility of your seedstock.

2 Of The Bulls Sold At The DN Sale For $4,000

Ready To Work & At The Right Price!!

Vendor Advertising Details

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